If you sell services and your potential clients ask you for information by phone or by e-mail, without prequalifying them first , you are wasting your time with people who are not going to invest in your services.But this has a solution! Pitcairn Email Lists By reading this article, you will understand how much you are losing by not applying these steps in your advertising strategy.If you want to attract high-quality, responsible clients to your business who trust you, take action and invest in your knowledge, read on and find out what steps you can implement to enjoy such a clientele.How to attract more and better customers for your Business,Attract customers,
Step 1: Your ideal client
It all starts with knowing who your ideal customer is . And if you tell me that it is everyone, surely your results are not being what you would like to obtain in your business.It is very important that you define, in detail, who is that ideal client you are looking for to sell your services or programs.For example, my ideal client is the entrepreneur, between 35 and 50 years old, who sells services (consultant, advisor or independent professional), has resources to invest, generates a minimum income of € 5,000 per month and has problems attracting more clients , get more money and position yourself as an expert in your sector.
Step 2: Advertising medium
Knowing who your ideal client is, now choose the medium that you will use to attract them. I am referring to media such as the internet, radio, newspapers, magazines, television , etc.In my case, the media that I use for my current business are the internet and radio.I recommend that you choose the most suitable for you and take action.
Step 3: Promote your services with your electronic newsletter
If you don’t have a newsletter yet, you are losing high-quality customers every month. That is why every online business should start with a newsletter.Through it, you educate your clients, position yourself in your sector and promote your services .
Step 4: Advertising message
You already know your ideal client, you know the means you will use to find them and now it is your turn to design the advertising message that you will use to capture them .I recommend using advertising that achieves the objective of attracting that ideal customer to your sales funnel to follow up.For example, in my case: I attract the ideal client through free articles and audios. Clients enter my website, receive an e-book as a gift and, in return, subscribe to my weekly newsletter, which is my sales funnel.
Step 5: Prequalify your customers
To prequalify your clients, I highly recommend using a form.A prequalification form is a filter type form that allows you to detect clients who have enough money and are willing and ready to invest in your knowledge and, thus, solve their problems.So now you know, the secret to reducing hours of work wasted badly with people who are not going to buy is to use filter systems . In this way the client prequalifies himself.When potential clients fill out that form, they know they qualify to get your help. And in this way, your sales closing percentage increases dramatically .I’ve also wasted a lot of time talking to people who weren’t really interested in doing whatever it takes to improve their business. And I say “really interested” because, if I have a problem that affects me, I do whatever it takes to find the solution.
Step 6: Offer alternatives
The mistake of many entrepreneurs is to offer a single package of services. I, for example, offer 2 service packages (group session and individual session) and online training courses.The individual package is used to solve a specific problem, and the group package helps the customer to create their own program, promote it and sell it at high prices.You, too, can achieve high-quality clients, who value you and invest in your knowledge.If you want more customers and more money, focus on these 6 proven steps and I’m sure the results will show up soon.If you liked this article, share it with your followers!Thank you for helping me reach more people through my free strategies, resources, and tools.Some questions before you go .Has this post been useful to you?Have you already identified the steps you can implement in your advertising strategy to attract high-quality customers?As always, I appreciate your reply in the comments. That will help me make the next article even more useful to you.