We often talk about the importance of testing, knowing that minor changes can. Therefore, have major impact on key metrics. Google does testing better than almost anyone. And for the past few months, they have been testing changes to ad placement on the search results pages. We are used to seeing search results where there […]
What Are the Qualities of a Leader
As a working mother, a wife, and most importantly, a human being, I think about leadership all the time. Leadership is paramount in all aspects of my life. Finding the right leadership for personal growth, professional growth, and the growth of others in my life. What I strive to bring into every interaction in my […]
Identify What Your Customers are Searching For
The headline of your emails should include a call-to-action. Show them what they are getting and tell them what you want them to do. Make this the first thing they read in your email.While including images in a highly effective way to increase engagement with emails, including links also increase the engagement of customers.Tip 2: […]
Organizations grow at the speed of trust
The above quote is just one of dave ramsey’s “5 essential qualities of a leader,” and as he continued to rattle off even more quotable nuggets during his keynote presentation, I sat in the audience with my pen and paper taking notes during the first day of the 2016 icon event for small businesses. The […]
Start Your Display Campaign Today
You want to be sure that you have a nice balance of text and images in your ad. Too much of one can draw attention away from the overall message of the ad. You want to be sure that the images are clear and easy to recognize. They should also fit perfectly within the dimensions […]
Find the Right Design Program
Creating a display advertising campaign in adwords can be challenging. One of the most difficult parts of starting a display campaign is trying to decide what you. Therefore, can do to set your advertisement apart from all the others. Luckily, there are some simple steps that you can take to make sure your ads look […]
Growing Demand for Digital Advertising
I mentioned earlier that today’s businesses come in all different shapes and sizes, however, they all have to deal with advertising in some way or another. How these businesses approach advertising and what they choose to spend the majority of their money on will impact the success of their advertising campaign. These projected trends only […]
Living in a Digital Advertising World
Businesses that remain steadfast to their ways and fail to adapt to industry trends will fall behind their competitors who diversify their media strategies and give digital advertising the weight it deserves. I say this because the world we live in today is filled with businesses of all different shapes and sizes. Some are new […]
Make them feel a part of something
While also difficult to market successfully, creating an emotional response to your product or service will grab the attention of customers and separate your brand from the competitors. Did you ever think a gum commercial could give you the chills? This method promotes the practice of including your customers in groups or conversations that make […]
Do your customers know what your business believes
You own a business and you’re passionate about the work that you do. You believe that your products or services are above and beyond the quality of your competitors, but you still aren’t converting leads into customers like you imagined. Why is this? While I was at the 2016 icon event for small businesses, I […]
Once you’ve created your content there’s a lot of things
During my time at the 2016 icon event for small businesses. One of the pressing issues that many of the attendees faced in their businesses was this – they would. Create good quality content that they thought would generate leads, but instead. Of driving traffic to their site or increase the amount of downloads, it […]
Update on Google’s Right Side Ad Removal
Last month, I wrote a blog about the first major changes to ad results that google has made in 10 years: the removal of the right side ads. Now that some time has passed, what has the impact been? Well, it depends. For the most part, nothing has really changed. In fact, the data tends […]
