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The Client May Not Complete the Entire Route


The Client May Not Complete the Entire Route

Many times, businesses stop trying to obtain a terminal, because the only thing they see is the commissions that are applied, something that does not happen with cash. However, if you still do not charge by card, you are losing the possibility of increasing your average ticket and not limiting your customers by the cash they have in their pockets.
Have you ever wondered how many times you have gone through a purchase process or what it is for? Well, in this article I show you what it is and how you can use it in your business.

Also, to create an inboud marketing strategy it is necessary to lead the prospect through the entire purchase process. In some cases this process may take a few minutes, in other cases it may take several days or several months.

In any of the cases, it is necessary to know

what the different stages of this process are, in order to create a good marketing strategy oriented towards the objectives of your business.

Purchasing process

What are the phases of the buying process?
The buying process is the procedure PR Directors Email Lists that all customers go through to buy a product or service.


This process usually has 5 specific steps:

Public Relation Directors Managers Email Lists

Discovery of the problem
Information search
Post purchase behavior
In some cases, the client may not complete the entire route, or on certain occasions it may take some of the stages.

For example, suppose bob’s computer broke a long time ago and he knows he has to buy another one.

But he doesn’t use his computer very much, only 2 or 3 times a week for 20 minutes; so the repair or replacement of it is not so important to him.

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