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When You Have Identified Your Prospects


When You Have Identified Your Prospects

When you have many users in the database, there comes a time when it becomes very difficult to serve them all correctly in an automated way. So it is necessary to create a score to be able to do it.

With this score, it will be possible to predic


t the behavior of prospects or possible clients in an easier way, so you will save time and effort.

This score will depend on different factors and in addition to the type of business that is yours, the prospects of a hairdresser are not the same as a shoe store.

Why is lead scoring important?
You may be wondering if it is necessary to apply a lead scoring strategy in your business or what benefits this marketing strategy can bring . Well here I leave you with some of the benefits that it has:

Identify : you will be able to get to know your prospects better and identify them, this is Quality Directors Email Lists one of the first steps to increase your conversion. You will know what kind of people you have in your database and how you should deal with them.

Improve communication : this is undoubtedly a

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consequence of the previous ones, when you have identified your prospects, you will know how to address them in a much easier way. Since not everyone wants the same thing, you’ll need to figure out what everyone’s interests are.
Visualization and measurement of the process : think of it this way, when you are scoring your leads, depending on x factor, you will be able to know if you are on the right track or not, you will know when you had better performance and when not. One of the factors to be successful in your business is that you must measure your actions, in order to measure progress.
Types of lead scoring
There are two types of lead scoring: one-dimensional and multidimensional.

One dimensional
The lead is calculated with a score from 0 to 100 depending on the fulfillment of a specific objective and this has two ways.

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