Looks like the big brands got tiktok fever too. After mobile applications have taken turns creating a platform to create short videos , lego is also launching! The lego group and universal music group (umg) have teamed up to launch lego vidiyo. Available since 1 st march 2021 in the united states, this application creation tiktok type of short videos is designed for children from 7 to 10 years. Children can direct, produce, perform and share their own music videos to songs from the umg catalog. Webmarketing training lego vidiyo lets kids use an app with lego “beatbit” minifigures and pieces to create 60-second video clips that can be cut into smaller, shareable social music clips. This application thus allows children to create their own video content and download them.
This mobile application allows children to “Bring life” to the figurines using augmented reality and scan the beatbits to unlock digital effects. The branding app could be a way for lego and umg to tap into following the trend of video creation Sao Tome and Principe Email List apps like tiktok, but in a safe and kid-friendly environment. The application requires parental consent and uses anonymity and moderation of external content to ensure the safety of children. To further gamify the experience and keep kids engaged, lego will regularly add new music, challenges, and “inspirational” content.
Lego Vidiyo, An Application For Creating Short Videos
For the company, “Lego vidiyo is a great way for millions of children to discover new music and connect with their favorite artists while learning and connecting through play.” how to create a vidiyo? To create a vidiyo, users will need to download the app and select a song (the toy company is in partnership with universal music group). So there is a wide variety of licensed songs from real groups to choose from, like 5 seconds of summer or imagine dragons. By the way, instead of just selecting a filter and dancing like in some short video apps, kids will instead scan a lego figure to play in the video, along with all the “beatbit” lego tiles – 2 x 2 bricks that unlock the various digital ar effects in the app.
Lego offers an enhanced interactive experience for young audiences. By combining physical and digital elements. Lego can keep bricks at the heart of its project while still benefiting from the possibility. Of offering an enhanced interactive experience. The brand is also aligning with user behavior as children continue to ditch toys for touch screens. A 2020 study from roostermoney , for example. Found that children’s digital consumption habits have shifted to digital experiences over the past year. With online games roblox and fortnite taking the top spots. By developing an app that allows children to shoot. Edit and share videos, the brand is also following the trend of content creation. Short-form video apps like tiktok have proven popular with younger audiences, but with some security flaws.
A Fun And Creative Application Suitable For Children
Children using vidiyo can safely share their creations without worrying their parents. According to the brand. The app requires parental consent, uses external moderation. And guarantees the removal of any content that contains “personally identifiable” information.The other advantages of chatbots apart from the reduced allocated cost. Chatbots have a number of advantages for the company. Responsiveness: the software robot responds immediately to internet users. And if the questions or requests are complex. He can at least collect the basic information that the cm would need such as name. Contact…; availability: the chatbot is available at any time of the day. This is an advantage since customers, especially b to c customers. Most often make contact outside of office hours; easy to use. For companies, it does not require specific supports.
Whether for a tablet or a computer, on a website or on social networks or even in voice. The chatbot can be used; adaptable: the response it sends is adapted according to the history of the conversation. Multilingual: obviously, he can speak many languages. Instagram is one of the most popular influencer marketing apps today. It is especially popular because of its versatility, as it allows for the creation. And sharing of professional-quality photographs, as well as short and long videos. The vast majority of instagram users are between the ages of 25 and 34. Since the start of the 2020 pandemic, tiktok has grown in popularity and has. In some ways, dominated the social media scene. It so unique and impactful when it comes to influencer marketing.