Linkedin is developing a new platform for freelancers that allows companies to find, connect and pay freelancers on the platform. A key strategy to help users adapt their business, marketing and communication to the coronavirus / covid-19 … Each year, 59 million americans undertake projects as self-employed workers, representing 36% of the workforce in the united states. This trend shows no sign of stopping, as 73% of hiring managers plan to continue working with freelancers. In france, the number of auto-entrepreneurs passed the 3 million mark in 2016 and reached 3.2 million in 2019 (source: statista ) webmarketing training given this new reliance on freelance workers, it makes sense that linkedin, the top-performing professional social networking site, aims to create a new market. This allows freelancers to connect with companies looking for contract talent.
Linkedin has developed marketplaces, a new service to enable its 740 million users to find and book freelancers , competing with publicly traded companies like upwork and fiverr. Together, these two sites generated nearly $ 550 million in revenue in 2020, a 37% increase from the previous year. Here is how these models generally work: you create New Caledonia Email List an account on the platform; you optimize your profile by offering a service (such as freelance writing, content marketing, publishing, etc.); you define your prices or quotes for a project; when someone books a project with you, they finance it through the platform; when the job is done, you get paid and the platform takes a commission. Marketplace should have similar characteristics to these two competitors, but with a linkedin twist.
A New Service To Develop Freelancers
Businesses can both search for freelancers, compare rates, and share posts that these freelancers can respond to. After the project, companies can leave reviews. The process includes the development of a digital wallet, which facilitates payments on the platform. But this is not linkedin’s first attempt to provide help freelance workers. The social network already has ” profinder ” which allows you to search for relevant freelancers by subject and connect with them for projects. Users can view their profile for relevant offers by enabling the showcase services feature on their linkedin profile, which ensures that they will be shown for relevant queries. Marketplaces is set to replace profinder, that long-standing linkedin feature that allows users to post jobs and hire freelancers. But the new service goes even further by allowing users to log in and facilitate transactions directly on the site.
Marketplaces has an ordering tool that allows you to describe the service you need through a set of multiple choice pages. You can send an order to a supplier of your choice or list it for sale and wait for competing quotes. Marketplaces really makes it easy to connect and trade on the platform. Businesses can now employ people from anywhere, they are no longer limited by location. And while location is no longer a limit, it is possible to choose from a much larger pool of freelance talent, which may see more companies seeking contract workers for other purposes. This can boost engagement and add more advertising opportunities, empowering freelancers to pay to promote their services to the market.Keep your creative assets nice, neat and relevant.
Marketplaces Offers Much More!
Take risks and see what works; collaborate with content creators. Trendsetters and influencers already on the platform. For a more targeted and in-depth strategy. Do not hesitate to take a look at our web marketing training with a social media strategy component. You will be able to move forward in your web marketing strategy. And take action at the end of the training. Tiktok is considering the next stage of its development. To grow thanks to the food industry and thus offer content creators. Options to monetize their content thanks to short videos. The social platform has indeed started to deploy a new integration with the whisk recipe application. More possibilities for content creators with whisk a lot of people. Are now using social media to find recipes, instead of reading traditional cookbooks.
Webmarketing training but tiktok isn’t going to let it go, as the app has quickly taken hold. Of the culinary industry as a major source of new recipes, especially for those new to cooking. Short videos are going viral on this app because they usually have a full ingredient list and easy-to-perform steps. They make it easier to learn new recipes for new amateur cooks. Continuing this momentum, the social platform began to roll out a new integration with the whisk recipe app. Creators of cooking videos will be able to add a link to the corresponding recipe via a call to action “see the complete recipe”. Which is superimposed on the video. This gives more possibilities for food creators to drive traffic to their whisk profile and grow their audience. While helping to increase traffic for the recipe app.