Would you like to organize a marketing campaign for valentine’s day? Is snapchat part of your social media strategy for the event? It is not too late ! With the many health restrictions due to the coronavirus pandemic, the need for human connection is likely higher than ever. This has also had a significant impact on consumer behavior and marketing approaches in particular. Trainer training bazaarvoice , for example, surveyed more than 5,000 consumers in several countries to find out more about their holiday shopping habits around the world. Consumers in all these countries recognize that they are now buying more online than ever before: united states (62%) canada (59%) mexico (70%) united kingdom (58%) france (41%) germany (32%) australia (47%).
Overall, 49% of shoppers say they are buying online now more than they were before the pandemic. According to the results of a webinar organized by deloitte, deloitte digital and salesforce , the general business landscape is changing like never before, especially in the prospect’s buying journey. In the discovery and review portion of the journey, search engines, social media feeds, and influencers are popular ways for buyers to get inspiration Pitcairn Email List from products outside of a brand’s properties; in the purchase part of the course, new types of purchase points are appearing. Mobile wallets are behind email marketing as a place to shop. And 14% of shoppers make purchases through social media.
Consumer Behavior And Marketing Approaches Are Changing
Snapchat understood this well and wanted to celebrate the occasion differently in 2021, as pinterest did with its inspiring ideas for valentine’s day . 63% of snapchatters use snapchat for valentine’s day according to new information released by snap: about 70% of its users plan to celebrate valentine’s day this year; 63% also plan to integrate snapchat into this event. With the many health restrictions due to the coronavirus pandemic, the need for human connection is likely higher than ever. Snapchat understood it well and wanted to celebrate it differently this year. If you’re planning on enjoying valentine’s day on snap, discussions about the topic increase the week before it, with conversations peaking between 16 and 20 hours a day. You can see the ebb and flow leading up to the event, which can help you plan your content.
Meanwhile, snapchatters plan to show their love and affection to loved ones and friends with gifts or a date. 22% of snapchatters worldwide say they are looking to give their loved ones something small: a card or a small gift. The appeal of more “traditional” gifts like chocolate or flowers varies across the world; 45% of snapchatters. In japan are more likely to send a bouquet or box of candy compared to 8% in france. Snap took a look at this buzz on gifts to offer snapchatters new ways to please their lover for valentine’s day. Snapchat has added a new snap mini with the givingli gifts app. That will allow users to create virtual gifts that they can send to users within the app. As a reminder, snap mini is a set of mini-applications. That has been uploaded to the snapchat platform.
New Features In 2021
Unveiled in june 2020, snap minis are lightweight, streamlined versions of the apps found in the chat section of snap. These apps, built in html, are designed to improve user engagement by allowing them to perform a series of additional tasks without leaving the snap app. Snap had announced seven minis to start. They include: an app to coordinate your schedule at the next coachella music festival; a mini version of headspace to meditate and send encouraging messages to friends; cinema tickets by atom to choose screening times, choose seats and buy tickets; tembo which allows students to create flash card sets for studying. Snapchat also announced the addition of a line of valentine-themed ar lenses , many of which include bitmoji avatars.
This gives you a range of options to participate in the event as well as essential information to help you better plan and strategize social media to better integrate snap into marketing campaigns.Gifts as in previous years, gifting jewelry is on the rise (“ black pearl necklace ” 84x more searches, “pearl necklace design” 106x research); interior decorations this year, flower petals, balloons, garlands and other traditional decoration continue to inspire to decorate his room. But for a change, several decorating ideas are starting to have success for “home movie night” or “indoor picnic” themes. Beauty compared to last year, searches for ” special valentine’s day nail art ” have increased 15-fold. Why integrate pinterest into your marketing strategy?